TeaHead
Branding Project
NKU Student Juried Exhibition 2024
NKU Art & Design’s Merit Award 2024
TeaHead was my first branding project, created to challenge the traditional aesthetic of tea brands with a more bold and expressive identity. Designed for creatives who rely on focus, energy, and relaxation, the brand blends vibrant visuals with the calming essence of tea culture. Inspired by Keith Haring, the logo combines an eye, symbolizing vision, with a teacup as a hat, while the eyelashes radiate like bursts of inspiration.
The packaging features a variety of bold colors and intricate patterns to distinguish flavors while maintaining a cohesive and recognizable brand system. Selected for the NKU Student Juried Exhibition, TeaHead earned the NKU Art & Design Merit Award and was praised for its strong concept, playful energy, and striking visual appeal. The project resonated with audiences, with several people expressing genuine interest in bringing it to life as a real product.
